Hudson Valley Credit Union invites you to attend our 2nd Annual Women in Business Event. The half-day conference features keynote speakers who are thought leaders in their industries, breakout sessions and panel discussions, as well as plenty of networking opportunities. Whether you’re an entrepreneur, new to the workforce, or a seasoned executive, you’ll leave with actionable items to advance your business and career.
Leah Georges, Ph.D., M.L.S. - Navigating the Multigenerational Workplace
Leah Georges, Ph.D., M.L.S. will discuss her research on the multigenerational
workforce, shedding light on a first in America’s history: four generations interacting
in a workplace, with the Gen Z group coming soon. Her Ted talk about generations at work has been viewed over 1.5 million times.
Georges, an assistant professor at Creighton University in Omaha, Nebraska,
approaches most questions as if they are 50 percent math problem and 50 percent
art project. Her training at the intersection of social psychology and law taught her
that facts are rarely altogether factual, answers are seldom black and white, and the most fascinating explanations happen in that gray area in between. It's a mess in
there, but it's worth it.
Elizabeth Edwards – The Latest Science of Being Heard
New mind research is revealing fascinating data about our evolving communication preferences. Join us to learn the latest science-backed techniques and
recommendations to communicate effectively with co-workers, peers, and customers such as the single most powerful word for creating understanding.
Edwards is an award-winning communicator, speaker, and author, who founded
Volume Public Relations in 2001, and 11th Octave in 2018. Her behavior-based communication practice has led to the development of a map of guidelines to the
laws and effects that govern how our minds are hard-wired to be positively engaged, which was named by Forbes Magazine as the #1 Marketing Technique to Shake up 2019 and has been employed by brands from Transamerica to BMW to Allstate to HomeAdvisor.
Date & Location
Tuesday, September 17, 2019
7:30 am – 1:30 pm
Anthony’s Pier 9, New Windsor, NY
7:30 am: Registration, Breakfast, and Networking
8:30 am: Welcome address from our CEO, Mary Madden
8:45 am: Breakfast Keynote - Leah Georges, Assistant Professor, Doctoral Program in Leadership at Creighton University, Omaha NE
9:30 am: Session 1 (Two Concurrent Breakout Sessions)
What Shape is Your Funnel In?
Andrea Feinberg, President & Master Coach, Coaching Insights, LLC
If you’ve done any baking, you probably have an instinctive awareness of a funnel. However, with a marketing funnel, there are a variety of paths prospects and clients can take as they increase their relationship to you and your business; each one has different shape. In this workshop, you’ll learn
How I Did It or Plan To
- what the “funnel” is and how it relates to your marketing initiatives
- simple steps to attract prospects to jump in and start flowing down your funnel
- different ways to build a funnel or client path that stands and delivers
IBM’s US Regional Director of Corporate Citizenship Shelia Appel, Owner of Barb’s Butchery Barbara Fisher, and Chazen Companies’ Marketing Coordinator Amber Garcia talk about their varied career choices, successes, and prospects in a lively discussion that will give you food for thought about your own path.
10:30 am: Networking break
10:45 am: Session 2 (Two Concurrent Breakout Sessions)
Healthy You = Healthy Business
Greater Hudson Valley Health System’s Director of Community Health Amanda Langseder, American Heart Association’s Regional Director JoAnn Parker, and Dr. Wanda Jeanty discuss personal and professional ways entrepreneurs can keep themselves and their staff healthy to further strengthen their businesses. (panelists to include Amanda Langseder (OC), JoAnn Parker (AHA), and Dr. Wanda Jeanty)
Creating Financial Independence
How do you create a solid foundation for financial independence? Come hear ways to determine your risk tolerance, set your goals accordingly, and build your personal wealth (Deborah Francis, MBA, Integra Accounting & Bookkeeping Services, LLC)
11:45 am: Networking Lunch
12:20 pm: Keynote speaker – Elizabeth Edwards
See What Past Attendees Had to Say
Of our 2018 attendees, 82% said the first Women in Business Conference was outstanding or better than average. Here are just a few of the things they noted:
Register Today for Your Spot at the Educational Networking Event You Don't Want to Miss
- "Rarely do you see attendees feverishly taking notes during the keynote address, but that is exactly what many were doing. The venue, quality of the presentations, and excellent networking opportunities really made the event special."
- "I found the pricing presentation most helpful. I've never seen that topic done and it was done in a clear, compelling, and entertaining way."
- "All of the information was valuable. For me, the networking aspect is critical. Learning about other businesses in the HV is of much interest and just the beauty of empowerment of women in business."